Some science happens in quiet white rooms. Not Gatorade's. Theirs happens on fields and courts, on trainer's tables and in freezing cold ice baths. Every athletic moment from performance to recovery is an opportunity for Gatorade to learn more about what the athletic body does, and how to innovate new ways to fuel it. We created this campaign to help Gatorade reintroduce themselves to the world, not just as a sports drink company, but as an all-around leader in sports nutrition.
