Young athletes like to think they’re special—that their gear or their raw talent will carry them all the way to stardom. Well, there are ten thousand other kids out there with the exact same gear and the same level of talent. So this summer, Gatorade is bringing Pros into living rooms around the world to deliver a message: You want to be great? Give that extra ounce…it might just be the one that all the others don’t.
Credits: Creatives: Ben Tolbert, Chris Juhas | Producer: Tim Newfang | Director: Daniel Wolfe
Credits: ACDs: Ben Tolbert, Chris Juhas | Designer: Billie Heitzman