A lot of weird things happened in 2018, among them, Gatorade's decision to make a commercial for each of their eleven different product lines, all at the same time. The task was huge: come up with a campaign that's cohesive enough to house all of Gatorade's disparate products and identities, while being versatile enough to speak specifically to all of Gatorade's disparate products and their identities. In the end, there was one truth that stood across the board, whether it's protein bars, G2, GZero or your every day classic, Nothing Beats Gatorade.
Credits: Creatives: Ben Tolbert, Chris Juhas | Producer: Tim Newfang | Director: Hoffman Brothers
Zero time. Zero money. Zero sugar. Launching the new Gatorade Zero, a product aimed at casual athletes, in the span of two weeks wasn’t easy. But we found a way: by focusing in on the one common theme we kept bumping into.
Credits: Creatives: Ben Tolbert, Chris Juhas | Producer: Guia Iacomin | Animators: Gentleman Scholar