When Gatorade isn’t being steely-eyed and laser-focused on sports hydration, we find ways to sneak in a fun, humorous tone that sets it apart from most other sports brands. And we get to flex those comedy muscles that are definitely fueled by Football Milk.
Gatorade Flow
Gatorade Flow isn’t just another Gatorade flavor. It’s smooth. Real smooth. So we gave it its own campaign, its own voice and some flavordelic cross-fades.
Credits: Creatives: Ben Tolbert, Chris Juhas | Producer: Tim Newfang | Director: Hoffman Brothers
Gatorade Recover
Gatorade doesn't just make drinks to replace the sweat of chiseled, glistening pro athletes in fast-paced hard-hitting sports montage commercials. They also make stuff for the less glamorous moments—the post-workout recovery moments where muscle is rebuilt and irrational superstitions about lucky ice tanks are revealed.
We made these two spots to help launch Gatorade's new line of products designed specifically to help athletes recover better in their time off the field...because if it's not game time, it's recover time.
Credits: Creatives: Ben Tolbert, Chris Juhas | Producer: Garrison Askew | Director: Bryan Buckley