Ever tried wrapping your brain around technological innovations that haven’t been finished yet and are going to (hopefully) change the course of your company’s business? That’s the task we were faced with at Snapchat’s annual Snap Partner Summit in 2022. We took all the very detailed and technical info, worked with a team of product engineers, marketers, stakeholders and a few folks whose roles are still a mystery to me and distilled all their knowhow down into 30-60 very-consumer-friendly seconds.
The first is all about Snap’s Augmented Reality development capabilities. Showing Lens creators how much more detailed and interactive their experiences can potentially be. The second is more business-minded, listing out how easily brands can create an AR experience with their product, from creation to completed purchase.
Credits: Creative Lead: Ben Tolbert, Malissa Johnson | Producer: Eden Park | Director: Najeeb Tarazi
Credits: Creative Lead: Ben Tolbert, Malissa Johnson | Producer: Alex DeSantis | Director: Najeeb Tarazi