When the research showed that 80 percent of Farmers Insurance's previous campaign's ads were actually attributed to their largest competitor, they knew it was time for a change. So we took what was the insurance giant's largest asset, and made it their trademarked distinction: A training program called, The University of Farmers.
Credits: Creatives: Ben Tolbert, Chris Juhas | Creative Directors: Tom Hamling, Laura Hausman, Hobart Birmingham, Perrin Anderson | Producer: Selena Pizarro